An internal record of all the financial movements of 
the temple should be kept. Srila Prabhupada was very 
clear in this connection. All donations shall be deposited 
in the bank and only taken out by check with the appropriate 
explanation and receipts. 
In addition the Temple President has to look that the 
several departments of the temple such as a restaurant 
or gift store keep their accounting in the required 
way of the local government. In Colombia, for example, 
a devotee accountant has kindly compiled a comprehensive 
guideline for the establishment of devotee owned enterprises 
and the respective duties the devotees have to fulfill. 
We shall not go into more detail here since from country 
to country the rules change. But every Temple President 
should make sure that he does not create a situation 
which will later be considered objectionable by the 
public. That would jeopardize the purpose of our preaching. 
It is a pleasure to keep the books of a little temple 
of Vaisnava programs. We are pure in purpose and have 
nothing to hide. We shall learn how to do this even 
if itgives us a little headache to become experts in 
accounting. It is not really difficult. Just do not 
limit yourself and do not be lazy about this subject. 
Even our Gurus had to keep books, so why should you 
not want to do this little service for Srimati Radharani? 
The Temple President and debts
It is best if a temple functions without debts. First 
work and then Samadhi, Srila Prabhupada used to say. 
Different types of debts may be unavoidable. Under all 
circumstances a temple should not fall behind their 
debt payment schedules, otherwise depression will appear. 
Nobody likes to work for anothers' past negligence. 
Debts with the publication department are a big disturbance. 
Every temple has to manage in such a way that the different 
daily sums covering the cost of distributed materials 
be kept separate from the general profits so that  
respective payments can be made. 
Not doing so will cause a great danger. If the money 
is out of reach it will not by eaten up by other demands. 
If any temple raises insufficient money and there is 
need for monies from the escrow account to be used 
to cover their bills, the Temple's emergency bells 
should wake up every member of the community to a "temple 
saving marathon". If we silently spend what is 
not ours and let everything slide into deeper and deeper 
debt, we may bring about a crisis which may even threaten 
the existence of an ashram. Therefore it is better 
not to work with borrowed capital since that is very 
risky. Those devotees who are involved but do not carry 
the load of responsibility in their name are more likely 
to be lax and irresponsible. Keep the moneys separate 
from the beginning and save yourself from future financial 
headaches.
If the temple buildings and vehicles are mortgaged we 
should make sure we have insurance in these properties 
in case of some calamity. (Our temple in Miami was 
saved twice by a few miles from a major Hurricane. 
Iskcon lost several properties through fire and hurricane, 
traffic accidents, etc).
Do not foolishly say that you do not insure Krishna's 
properties because he can protect them. Devotees should 
never live under severe financial pressure. If voluntarily 
some devotee accepts the charge to make certain payments, 
that is wonderful. But if due to bad management the 
temple is putting pressure on the members to raise 
funds it is very undesirable. Slowly but surely wins 
the race.
Do not try to impress others with borrowed laurels. 
Once a property of Krishna has been fully paid, do not 
put a lean against it again. Mortgaging Krishna's property 
is wrong. The deity has to be protected from financial 
speculation of temple managers. Raise new funds if 
you want to further expand. 
Whatever money the temple owes should be posted in the 
temple office on the bulletin Board to be taken care 
of at once. Manage your temples nicely, that will bring 
happiness to you and to all the temple members. 
The Temple President and the inventory of the Temple
Every temple must keep a book listing all the deities properties. These items are sacred and should be marked, if practical, as property of the deity. If an item is taken into the temple for temporary use, it should also be specified in this book that this item is only lent for the purpose of the deity by a particular person and that he may decide to take with him again. This will serve to protect the temple from the horrible situation when some Temple President has purchased items for the temple either from his own money or in joint effort with other devotees as a donation, but then at the time of his withdrawal from the Temple President service he starts claiming that certain items actually belong to him, etc. This is a great disturbance to the preaching and to the donation mood of the congregation. Therefore there is no harm in keeping record that a Grihasta president is the owner of something which is also being used for Krishna for the time being. But if this is not specified in the Inventory book or recognized by the Vaisnava Board, it will cause problems if later he wants to claim the proprietorship for such an item. Therefore, in general, whatever is not recorded as such in the Inventory book shall be accepted as deity property without further discussion. It takes good organization to avoid unnecessary conflicts.
The Temple President and the temple profits
The profits of the temple are the life of expanding 
the preaching work in the city and elsewhere. These 
hard earned Laksmis are actually the mercy of the Lord 
and his devotees. Every penny shall be reported nicely 
and the Vaisnava Board will decide which preaching 
projects deserve priority in the development. Donations 
given for a special purpose should be used exclusively 
for that purpose and the donation book shall report 
the origin, donor and purpose of the Laksmi.
Temple profits are the offerings of the Vaisnavas for 
the service of their lord as well as the donations 
of those who were inspired by the Vaisnavas. We shall 
never fall in the illusion that we, the managers, are 
owners of these Laksmis or that it is to our credit 
that such Laksmis exist. We are just favored by the 
Spiritual master and the Vaisnava community to be trusted 
to faithfully manage the funds of our Lord. There must 
always be a checking system, established strictly by 
the very Temple President, that assures that every 
penny is spent as was planned. If this is not done 
properly very soon criticism will appear, questioning 
the honesty of the local managers. That is the worse 
that can happen to a temple. It pains my heart and 
it disturbs our Gurus mission because the people will 
loose faith in the Vaisnavas. Therefore consider this 
one of your most important services as a Temple President 
to inspire love and trust and to manage excellently.
The Temple President and his management of Bank accounts
If the temple is owned by the registered non profit 
society and has a bank account in the name of that 
society it is very important to keep the account with 
all the in and outgoing transactions in perfect condition, 
because the yearly balances of the society before the 
government will be based on the movement of such accounts. 
Other bank accounts have to be authorized by the Vaisnava 
Board to facilitate other departments such as the Temple 
restaurant, bakery etc.
Krishna's Laksmi shall always be kept with at least 
two trusted signers. In the Vaisnava Board meetings 
the accounts of Krishna and their balances should be 
reported. A meeting without knowledge of the financial 
situation is quite meaningless.
All accounts must be studied carefully in coordination 
with the Vaisnava Board, that they do not conflict 
with any law and assurance must be given that no private 
interests interfere with Krishna's Laksmi.
Always get the advice of a trusted devotee accountant 
to make sure you are doing everything within the law 
and nothing in the wrong way.
The Temple President and book distribution
Book distribution is the life and soul of a preaching 
temple. Preaching is life. Without preaching a temple 
is practically useless. Without serious book distribution 
a temple has really no mercy distribution. And if the 
mercy is not distributed, how do you expect the mercy 
to come down .
Srila Prabhupada promised us he would come and stay 
in the temple where the largest quantity of books were 
distributed. That created a revolution in book distribution. 
Every Temple wanted Srila Prabhupada to stay there. 
And Srila Prabhupada published so many books. Without 
an intensive distribution system it would not have 
been possible to pay for the publishing of so many 
titles.
There are many ways that books can be distributed. Here 
is a short list of the main distribution places and 
systems used by the devotees.
Street distribution by walking from one person to the 
other and trying to attract them to buy one or more 
books.
Distribution in public transport facility by giving 
a speech to a group of passengers.
Door to door visits with books.
Hari Nam parties and their preaching as well as their 
book tables.
Parking lots to approach people as they park or want 
to drive away.
Stores and offices with personal conversations.
Airports and public transportation terminals.
Life membership programs to register new members and 
thus give books to them.
Yoga course sales to sign up members to read the books 
systematically.
Astrology charts to give to people joined with Vedic 
literature.
Full tables on public grounds or in fairs where the 
full amount of publications are exhibited.
Prasadam distribution jointly with book tables to attract 
attention to the literature.
Wholesale distribution of books to bookstores or other 
favorable stores.
Distribution to libraries and universities Vedic literature 
to introduce as class reading material.
Actually all these systems work if somebody with personal 
enthusiasm represents the spiritual master. The Temple 
President can carefully enthuse the devotees to compete 
in book distribution but he has to alert them not to 
become proud and number conscious, instead of being 
real, loving, compassionate preachers.
The temple can post the book distribution achievements 
on the temple bulletin Board and ecstatic book distributors, 
as well as other outstanding servants, shall be given 
an honored mention in the Istagosthis. In Srila Prabhupadas 
times we had a Samkirtan newsletter which kept the 
competition also on a world wide level. This system 
got carried away sometimes, even though it gave the 
leading book distributors the chance to know about 
each others existence and also published nectarine 
preaching experiences. At least on a national level 
there is nothing wrong in reporting the distribution, 
but again, and again, we should not forget the danger 
of becoming proud, which would be the worst to happen 
to any one of us. Already we have this horrible proud 
nature. Unless we become humble and kindhearted we 
will surely fail on this path of pure devotion.
The Samkirtan leader shall hold regular Sankirtan meetings 
and at least once a week every devotee in the temple 
shall go on Samkirtan. The Samkirtan meetings shall 
 be at leaast once per week and shall give the best 
distributors the chance to share their enthusiasm and 
experience with the others. On traveling Samkirtan 
we can repeat such meetings every day before going 
out. In the temples the Samkirtan office shall vibrate 
enthusiasm and good attention to the Samkirtan devotees 
every day. The Temple President shall see that all 
the material is ready for the distributors. Whenever 
there is a change in prices or articles for Samkirtan 
the devotee is faced with an obstacle of adopting to 
a new situation. That requires a special injection 
from the Temple President into the group. Best thing 
is being able to see the Temple President going out 
himself and creating an atmosphere of success in the 
new situation. 
We have to utilize the saying," Utility is the 
principle" in order to define which Samkirtan 
system is the best for each and every individual devotees. 
It is good to use different systems, but it is also 
true that if the devotees concentrate on one system 
in a group, the enthusiasm grows. But the preaching 
has to be developed on all levels, and not all devotees 
are suited for the same condition.
Every person's preaching is his lifeline. There is no 
greater happiness than seeing new devotees who have 
came due to our little preaching service.
Every devotee should desire to help the Samkirtan. The 
cooks are helping the preachers as are the pujaris. 
But they should also feel that way. We are helping 
the preaching in our specific duty. And if they get 
any chance to also sell a book, they should not let 
such an opportunity escape.
Devotees shall go to preach well dressed. Either they 
dress as Vaisnava gentleman or they dress like a suit 
and tie person. Hippie presentation is not what Srila 
Prabhupada aspired for. Well dressed, you are already 
accepted by the general people as a respectable person. 
If we create repulsion by the way we present ourselves, 
the purpose of preaching is not served.
Make sure that in the very entrance of your temples 
all the publications of your mission are beautifully 
exhibited with a person available who can sell any 
book or tape desired by the visitor ON THE SPOT. The 
entrance to a temple or preaching center shall give 
full information about the purpose, literature and 
projects of this respective Vaisnava center. Out of 
sight- out of mind. If you do not exhibit, even the 
devotees forget what preaching nectar is available.
Every devotee shall always carry with him at least some 
book and lecture tape of his spiritual master. There 
is no reason not to. You can glorify Krishna and your 
Guru in an excellent way by leaving some of his writings 
or his spoken word in the hands of those whom you would 
like to benefit. There is another problem. Devotees 
are often careless. They put books in their bags with 
shoes or food and ruin the appearance. It takes the 
responsibility and awareness of an excellent salesperson 
to go out well prepared, fulfilling what is required. 
How can a no nonsense salesman give a first class presentation 
while the Vaisnavas cannot organize themselves in order 
to present their nectar to the world? It takes many 
many discussions in the meetings and istagosthis in 
order to improve the situation. But we shall not stop 
at any time. This is the Samkirtan Yajna, and we have 
nothing else to do, than to preach nicely. That is 
all. 
Whoever can find out a newer or better way of distributing 
transcendental literature and especially Yoga Courses, 
will do a great service to the preaching and we want 
to learn from him. Samkirtan Yajna ki jaya. Our Gurudevas 
were all Book distributors and book publishers. This 
is a tradition of preachers, I beg you to keep this 
spirit alive in our temple
The Temple President and Preaching opportunities in the media
It is very valuable to know the press and to cultivate 
friendly connections. Every newspaper has a cultural 
page and will publish a little caption, just because 
you went by and gave the editor a pack of incense and 
told him about the drama you are presenting or    the 
visit of your spiritual master, etc. There is no limit 
to this preaching field. Every Radio, Magazine and 
TV station, especially Cable TV, has special forums 
to present cultural subjects. We have to be experts 
at conquering so that all doors open by themselves 
after we cultivate our friendships. No doubt this is 
a field of hard work, but you can be successful as 
reporters are just as unhappy as everyone else, and 
will appreciate your  friendship since the rest of 
their lives and businesses pivot around the selling 
of advertisement for material objects, which does not 
make anyone happy. 
To favor our preaching we should find out all the important 
dates in the year to see where functions are held in 
which the devotees can participate and preach their 
Hari Nam, etc. For example there are many peace marches, 
theater and song festivals. Devotees shall be there, 
presenting something very nice. Krishna consciousness 
is the culture of this iron age and the press has all 
the connections. We shall always try to be present 
in the different exchanges of opinions with our wonderful 
philosophy. If any news agency attacks devotees, as 
happens very often by negative writings on new cults 
along with our Vaisnavas photographs, we shall take 
the opportunity to write disclaimers and to preach 
our teachings. Srila Prabhupada used to say,  "All 
propaganda is good propaganda in the long run". 
We want to defend the dignity of our spiritual school, 
but even if any devotee is responsible for some mistake, 
we shall always defend the purity of the Vaisnava line. 
But be cautious with the press. Never create enemies. 
They often play friendly, try to get someone to say 
something and then distort it to make a slanderous 
good selling headline. But what can be done. We are 
trying to sincerely glorify Krishna. If any adverse 
propaganda appears, it is not happy. Let the expert 
devotees deal with the press and other public relationship 
matters. Even the receptionist of the temple shoud 
be prepared to guide news man to the leader. And if 
you have some kind of a press report on our activities 
it will be helpful, because they sometimes come with 
little time and want to get concise information.
If you have friends in the press that can also help 
if any type of emergency appears.
The Temple President shall try to conduct meetings with 
devotees in the community to study how to help each 
other and how to cooperate in different fields.
Our devotees need a secure future. Even though it is 
a fact that karma misra bhaktas get confused when they 
see how devotees earn their Laksmi and sometimes imitate 
their activities for their fruitive purposes, it is 
important to create a system which allows devotees 
with their families to earn a solid income. A financially 
stable Grihasta community will give stability to the 
preaching. No doubt the degree of envy and greed in 
this age make it very difficult to work together. Devotees 
are experts in food production. It is a good way to 
establish franchise systems. Devotees can produce food 
items, for example, allowing other devotees with a 
little capital to establish outlets. This can be combined 
with little lecture halls or at least a bookstall on 
transcendental literature. The devotees can also import 
or produce items which give a chance for others to 
open a little boutique.
Often devotees try to work together in manual jobs or 
in relationships where one devotee is like the owner 
of the company and the others are his paid employees. 
My own experience with this is very bad, even though 
some very expert devotee managers may be able to pull 
off such a relationship for a while. Usually the saying 
" familiarity breeds contempt", proves to 
be truth and such relationships very easy break in 
disgust. Very unhappy situations arise. Therefore it 
is better that in commercial relationships, at least 
to a degree, everyone is his own boss, keeping his 
own accounting and responsibility before the government 
and learning to handle his own capital responsibly. 
Those who are unable to do so are better of working 
for a non devotee and keeping their friendship with 
the devotees. International business opportunities 
shall be shared amongst the devotees through the Internet 
in the framework of the World Vaisnava Association. 
Actually the Vaisnava community is very young and small 
and has not yet discovered the incredible potential 
it has by working together, also in practical fields. 
New ideas will appear and very important fields of 
Vaisnava service will develop.
Education, Health Care, Retreats, and many other social 
services will naturally become part of the Vaisnava 
ways of executing Brahminical services and establishing 
their own situation.
Publications in the Vaisnava communities are also very 
important in order to exchange ideas and to establish 
contacts.
The Temple President and his manpower
The help of others is essential for actually creating 
a Vaisnava family. All volunteers are the in the life 
of a preacher because they help him to serve his spiritual 
master in a better way. Therefore we should enthuse 
and also correct those under our care. Above all we 
shall always try to reach peoples' heart and not make 
them feel bad, even if some mistake has to be corrected. 
What is the use of a good instruction if the person 
gets discouraged from it. 
Sometimes we have to wait for appropriate moments to 
make someone else understand a particular situation. 
This is the real task for loving leadership. No person 
is obliged to help us. And we shall learn from others, 
as they may very well be more advanced then we are 
ourselves in their service attitude. To discourage 
one single external Mataji in her service is an offense 
which will disturb our advancement. Maya always tries 
to separate the devotees from each other but real advanced 
devotees always try to counteract that influence, bringing 
all devotees closer to each other regardless of their 
false ego disturbances.
Listen to what people have to say. Be an expert in inspiring 
others to reveal their heart to you. Only then will 
it be natural for them to accept some service under 
you guidance and to try to execute that service expertly.
Always be there for your devotee brothers, sisters and 
friends. Without a loving Vaisnava how can we tolerate 
this life? Older devotees, especially those living 
outside, should feel that you want them to be part 
of the family as a paternal friend of all. If you feel 
that they are giving more trouble than help to your 
program, then take them with you on a walk and reveal 
to them your feelings and plans, and how you feel, 
that they are not sensitive to the temple realities. 
 If there is no heart to heart contact you may loose 
them from the congregation. This is a challenge, but 
that is what makes a very good Temple President. Actually 
the Temple President is the most important devotee 
in as much as he keeps the programs going, resting 
all the responsibilities on his shoulders. What mercy 
will come to him if he gets the blessings of almost 
all the congregation. Granted that it is not an easy 
task. Our new members have the tendency to accept our 
words without much criticism, but older members naturally 
have a different and sometimes even better idea, and 
that possibility must be accommodated if we wish to 
stay together.
The Temple President and his purchases
Whomever has the power or utilizes the funds collected 
or donated for Krishna by the devotees carries a great 
responsibility. Shopping with Krishna's Laksmi is a 
holy duty and one should follow many carefully studied 
guidelines.
Srila Prabhupada told us that money should not sit idly 
in Bank accounts. This will attract the influence of 
Kali Yuga. But to spend Laksmi carefully is actually 
hard work. When someone has earned money with severely 
hard labor he will value every penny with the sweat 
he spent to get it. Unfortunately, sometimes, devotees 
of careless nature do not value sufficiently the chance 
they have to serve Laksmidevi by fulfilling Krishna's 
desires. The following points should be avoided by 
all devotees.
a) Don't buy anything without knowing the real market 
value.
b) Don't buy before comparing prices with other outlets.
c) Don't take quality or quantity for granted. Always 
check on it.
d)Always try to get the wholesale price, cash discounts, 
etc.
e) Don't deprive the salesman of his fortune to give 
a special discount for Krishna. Just beg humbly and 
enthusiastically for your Guru. You will be surprised 
how many wonderful preaching opportunities will come 
from that, and how many people love to give extra facilities 
to the devotees and their service.
f) Don't buy to much of anything that can spoil.
g) Don't buy to small of a quantity so that it becomes 
a waste of time buying the same thing all the time.
h) Make sure all your good buying contacts, good advisers, 
special discounts are noted in the temple purchase 
guide. Tomorrow somebody else is going to do the shopping. 
If you did not write it down nicely, with all necessary 
details, you will be responsible for wasting the time 
of other devotees.
i) Always try to give out literature while you are shopping 
and see if their are any barter opportunities to save 
Laksmi.
In the construction of the temple of Sri Sri Gouranga 
Radha Vrajesvara at least 30% of all the building materials 
and tools were traded with paintings.
j) While shopping please do so humbly. You are giving 
them them the opportunity to contribute some of their 
energy to the work of Krishna. Even when buying a building 
you may save a lot if you humbly  and aggressively 
make the selller aware of this point.
k) Make sure your purchase decisions always meet the 
approval of the other devotees, above all the Vaisnava 
Council of the temple. Better check with them, before 
committing a mistake that cannot be rectified.
l) The treasury and the accounting system have to be 
well understood by all those who spend Krishna's Laksmi. 
It is a grave offense if the purchaser even falls under 
the suspicion of mishandling his service in any way. 
Anyone who touches Krishna's Laksmi should not be in 
the slightest way reluctant to be checked upon, or 
to give clear reports, etc.,
m) Big expenditures should preferably be made by check 
.
n) Even so called big devotees have fallen prey to the 
allurement of money, all the way up to practically 
robbing the Guru and the deities. Very good devotees 
should do the shopping and even they should feel 108% 
accountable to Sri Krishna's Household in charge, who 
is none less then Srimati Radharani and her servants.
o) Devotees should not buy unnecessary luxury items 
and much less fall prey to the nonsense of brand names 
and false values. Exclusively for preaching, we may 
prefer the best quality of an item, but we should carefully 
keep our distance from those items which will make 
us look like a person who enjoys them under the pretense 
of a monks life. Cotton or jute is the best dress material 
we can recommend. Silk is very costly and unnecessary.
VRINDA
VRINDAVAN INSTITUTE FOR VAISNAVA CULTURE AND STUDIES